At Mischief Works we jumped in with full force when our client asked us to create and run a star studded throwback concert in a post Covid world. The Millennium Tour, recognised as a top R&B tour at the 2020 Billboard Music Awards, was booked for the UK in August 2022 and produced end to end by Mischief Works’ Dave Edwards.
We oversaw the full operation including budgeting, staging, lighting, sound, visuals, ticketing, marketing, and all front and back of house logistics.
The arena was filled with over eighteen thousand fans and opened with sets from Live Linq who turned the O2 into one of the biggest dancehall parties London has ever seen. The crowd was electric from the first beat and ready for a night of pure R&B nostalgia.
Artists featured
“If you go to The Millennium Tour with low expectations you’ll have the time of your life. It is essentially a nostalgic one stage music festival.”
Nola Concerts
“This year’s edition of the tour leaned heavy on nostalgia without ever feeling dated.”
The Early Registration
“Performance after performance there was no time to catch a breath as the sets flowed like rapid fire.”
Space City Frequency
This project brought together everything we do best. Large scale production, live event precision, and the kind of atmosphere that reminds everyone why music matters. It was more than a concert. It became a living, breathing brand moment built from the ground up.
