Working alongside Hyphen we supported the UK launch of Liquid I.V., creating a multi site experience that connected wellness, energy and design. The activation transformed three pods of the London Eye into a sky high health spa, paired with the House of Hydration launch venue inside the Royal Festival Hall.
Each pod was designed as a sensory journey into the brand’s world of hydration and recovery. The light therapy pod featured branded blue light recliners within a geodesic structure, surrounded by sculpted plinths and calm tonal lighting. The sound bath pod offered a moment of restoration with branded yoga cushions and soft ambient sound. The gym pod, delivered in collaboration with Barry’s Bootcamp, featured custom plyometric boxes, a branded rubber gym floor and signature Liquid I.V. plinths carrying the visual identity throughout.
At the Royal Festival Hall, the House of Hydration expanded the story through layered textures, sculpted forms and subtle illumination. Together they created a launch that elevated product storytelling into a living wellness experience, introducing the brand to the UK in a way that felt fresh, premium and immersive.
This project distilled everything we aim for. Intelligent design, precise detail and the ability to turn a simple launch into an experience that people remember.
